Noah Beer

Noah Beer (or בירה נח) is a project based on Noah’s Ark. Norman Premium, the beer distributor we worked with at Almog Dvir, was looking to launch a new, inexpensive beer into the Israeli market. Israeli craft beer is very much concerned with paying homage to its roots, so it seemed only natural to refer to the classic bible story.

The scene features a pair of elephants celebrating their survival of the great flood. I would imagine Noah would have liked to unwind after the flood with a nice cold brew too. I was inspired by the graphic nature of European woodcut design, and the challenge of creating a dynamic scene using only line work.

  • Categories: Featured, Identity, Illustration
  • Client: Norman Premium