I created this branding presentation for ‘Today’, a new cafe opening up in Israel. The message behind the name is to empower customers to sieze the day and to inspire people to “Make today the best day ever!” I have really been wanting to hand-draw type for a while, and I thought the script would be playful, bold, and would inject a human element into the branding.
The funny thing is that tastes and associations change when designing for an Israeli audience. While my coworkers and friends all really loved my presentation, our client immediately thought the design was too ‘Coca Cola’ and that the design was very American. Definitely a learning experience.
- Categories: Featured, Identity